Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold) have changed the way we market and sell. Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.
- The new and updated book on Neuromarketing due in the spring of 2018
- How the new work supports the first book's findings with solid repeatable research
- Patrick shares how concepts turned into reality supported by research
- How the original ideas have weathered in practical use by marketing and salespeople
About Patrick Renvoise
Prior to co-foundeing SalesBrain, Patrick was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and complex software solutions to some of the world's most brilliant scientists at NSAA, Shell, Boeing, Airbus, BMW, and more, he becoame fascinated b Dr. Chsitophe Morin, co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary award-winning methodology has been used for the past 15 years to help over 6,000 companies worldwide SCIENTIFICALLY CAPTURE, SCIENTIFICALLY CONVINCE and SCIENTIFICALLY CLOSE more business.
Parick receivied a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at, firstname.lastname@example.org