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September 2017

Patrick Renvoise - Updates Neuromarketing for 2018

IStock-597649690 IStock-597649690Listen while you work and learn how the latest research will increase your sales!

Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold)  have changed the way we market and sell.  Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.

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You Can Estimate the Number of Leads Needed to Make Forecast

Forecasting requires marketing to estimate the number of inquiries your salespeople will need to make quota in 2018.   It is one of the CMO’s most important functions. 

IStock_000028410392LargeCompared to most companies that just try to deliver as many leads as possible, this precise method is based on data.  It will be your data that you can point to and use as a base for your predictions.

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John Hasbrouck 1958-2017 Exhibit Industry Pioneer Succumbs to Accident Injuries

Succumbs from a Mountain Biking Accident

John-hasbrouck-200It’s with great sadness that we announce the passing of John Blevins Hasbrouck, March 29, 1958 - September 8, 2017.   John had an accident on August 31st, while mountain biking with friends and family in McCall, Idaho.  He never recovered from his injuries and passed away at Saint Alphonsus Regional Medical Center in Boise on Friday, September 8th, surrounded by his loving family.

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Ipswitch Brings Discussion to Wider IT Community with PICNIC Live Podcast Show

Another program on the Funnel Radio Channel for at-work listeners

Hosted by Ipswitch’s Jeanne Hopkins and Kevin Conklin, New PICNIC Podcast Features Industry Guests Delivering Tips and Tricks to Lessen IT Professionals’ Headaches

1270x450-picnicpodcast-chair_background IStock-459184129LEXINGTON, Mass. – Sept. 21, 2017Ipswitch®, the leader in easy to deploy, manage and use file transfer and network management software, launched the PICNIC Podcast live show

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Funnel Radio Line Up Sept 21

This week we have a full schedule: David Lewis explains the benefits of analytics. Then Jim Obermayer welcomes Patrick Renvoise to continue the conversation started last week with David Lewis about Neuromarketing. John Bruno of Forrester goes over a recent study of CRM systems, Liz Pearce of Liquid Planner joins Matt Heinz and we wind the day up with Kevin Conklin interviewing Jeff Kaplan of Ipswitch. Listen live staring at 9:30am Pacific:Tweet-todays-funnelradio-lineup-20170921

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Why Salespeople Get Paid More than Marketers

Sales people get paid more because revenue can be directly attributed to their performance. I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.

Special offer from DemandGen


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