Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold) have changed the way we market and sell. Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.
Forecasting requires marketing to estimate the number of inquiries your salespeople will need to make quota in 2018. It is one of the CMO’s most important functions.
Succumbs from a Mountain Biking Accident
It’s with great sadness that we announce the passing of John Blevins Hasbrouck, March 29, 1958 - September 8, 2017. John had an accident on August 31st, while mountain biking with friends and family in McCall, Idaho. He never recovered from his injuries and passed away at Saint Alphonsus Regional Medical Center in Boise on Friday, September 8th, surrounded by his loving family.
Another program on the Funnel Radio Channel for at-work listeners
Hosted by Ipswitch’s Jeanne Hopkins and Kevin Conklin, New PICNIC Podcast Features Industry Guests Delivering Tips and Tricks to Lessen IT Professionals’ Headaches
This week we have a full schedule: David Lewis explains the benefits of analytics. Then Jim Obermayer welcomes Patrick Renvoise to continue the conversation started last week with David Lewis about Neuromarketing. John Bruno of Forrester goes over a recent study of CRM systems, Liz Pearce of Liquid Planner joins Matt Heinz and we wind the day up with Kevin Conklin interviewing Jeff Kaplan of Ipswitch. Listen live staring at 9:30am Pacific:
Sales people get paid more because revenue can be directly attributed to their performance. I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.