Why it Matters
"Failure to have a sales lead management process mapped out will send salespeople on fools errands and waste marketing dollars "
James Obermayer Tweet This
Do you have a sales lead management process defined to track follow-up of leads and marketing productivity?
The sales lead management process crosses many departments; many software systems, and many outside agencies. If you have not defined the sales lead process, this is as bad as not defining a sales process.
Chart it out and find out where the break down is in lead processing. How do you address the needs of your future customers? Do you track the follow-up of the inquiry by the salespeople? Are marketing campaigns judged on their successes based on sales produced? Are all of the various marketing and sales software programs talking to each other?
This is one of 56 reasons sales are down in the ebook: 56 Ways to Turn Around Failing Sales The ebook is not gated. Yet.
6 Signs Your Inbound Lead Management Process is Broken the author is Gabe Buck from Clickpoint Software.