Salespeople are Quick or they are Dead.
A Warning for the C-Suite: Don't Eat the Seed Corn

How to Track Anonymous Website Visitors - John Cheney of Workbooks

Listen while you work with John Cheney, CEO of Workbooks

It’s nice to have website traffic, but almost useless unless you identify the visitors. 

John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors.  The important...

component is to combine your web analytics and CRM data to turn anonymous visitors into real people.  The host is Jim Obermayer.

About our Guest John Cheney

John Cheney is the Chief Executive Officer and founder of Workbooks, a leading provider of CRM technology.  As an entrepreneur, Cheney previously launched two businesses: in 2002 BlackSpider Technologies, a worldwide provider of on-demand email and web security that he successfully sold to SurfControl in 2006 for $40m; and Activis, an award winning managed security services company, which was acquired by Articon-Integralis in 1999.

Cheney brings over twenty years of experience in senior management within the IT industry. His ethos is ‘Your success is our Success’, which translates in the way Workbooks partners with its customers.

About Workbooks CRM

Workbooks deliver cloud-based CRM and business applications to the mid-market, at an affordable price. Workbooks extends beyond sales, marketing and customer support to include order management and fulfillment, invoicing and supplier management, at a price which is typically 50-70% less than solutions such as Salesforce or Microsoft Dynamics.

Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360° view of customers and the information is accessible anytime, anywhere. Productivity is increased, operations are streamlined, insightful decisions are made and the business is better equipped to differentiate against the competition.

For more information on how Workbooks could help your business, visit

You might also like: 

Workbooks CRM’s John Cheney Opines on Why Salesforce Isn’t for Everyone


IStock_000001672717Small This blog is supported by the generous sponsorship of  VanillaSoft and Goldmine CRM Software and the 25 additional sponsors of the SLMA. 

priceless but free membership in the Sales Lead Management Association go here. 

SLMA Radio Sponsorship

 adView.cfm?id=396Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at

comments powered by Disqus