Listen while you work: How to Measure Revenue from Trade Shows
Trade shows are a must-have marketing tactic, but there is the cost of the show and the people (often 2X the cost of the space,, setup, transportation, etc.).
About our Guest: Victor Kippes
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar’s value proposition is based upon Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes.
This podcast has been awarded the Sales Lead Management Association "Go to the Bank" stamp of Approval. Only articles, ebooks, research, podcasts or white papers that directly have an effect on revenue get this stamp.
Validar is a B2B Lead Management company that specializes in events. It doesn’t matter whether your exhibiting at a tradeshow, or producing your own event or seminar series. Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts. For any business, it is important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted.
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