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How Marketing Should Measure and Drive Revenue - Rigotti from Bizible with Brian Hansford

Listen while you work with Sales Pipeline Radio

Brian Hansford interviews Dave Rigotti, VP of Marketing from Bizible. Bizible provides a powerful platform that measures marketing performance in driving revenue. 

Brian and Dave  discuss how new analytics and attribution technologies help marketers measure where revenue is coming from, the best performing channels, and the ROI for demand generation. These tools are giving marketers powerful insights to align closely with sales and pursue a common goal! 

About Dave Rigotti


Rigotti runs marketing at Bizible, a venture-backed startup that makes B2B marketing attribution and reporting software.  Dave is also a co-founder and serves on the board of MarketingOps.com a trade association and community for marketing operations professionals, and PipelineMarketing.com which produces the yearly State of Pipeline Marketing report investigating how B2B marketing organizations are driving revenue.

Rigotti has spoken at Dreamforce, Marketing Innovation Summit, #FlipMyFunnel, SEMPO Global, and a number of other marketing events about demand generation, marketing operations / technology, and account-based marketing. 

Before Bizible Dave worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship from the University of Toledo.

 Sales Pipeline Radio Co-Host Brian Hansford

Vice President of Client Services Brian Hansford leads Heinz Marketing technology services practice and specializes in developing demand generation and content strategies powered by process and technology. Brian is a 20 year veteran of the technology industry working for organizations such at Open Text, Citrix, Attachmate and Cambridge Technology Partners. Brian’s team has provided award-winning services for clients in a variety of services from technology, healthcare, manufacturing, and telecommunications.  

IStock-164431365 (2)This podcast has been awarded the Sales Lead Management Association "Go to the Bank" stamp of Approval.  Only articles, ebooks, research, podcasts or white papers that directly have an effect on revenue get this stamp. 

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