Yes, there is a cost for delaying Predictive Marketing - EverString - White Paper Review
Mar 08, 2017
Title: The 6 Costs of Delaying Predictive Marketing
Published by/Authors: EVERSTRING
Gated: Yes, but with immediate full screen easy-to-read access.
Length: 16 Page Flipbook
Highlights:
We liked the immediate full screen access to the “Flipbook.” This is all about the cost of delaying implementation of a new technology. It covers six areas and gives a “fix” for each problem.
- Targeting the wrong accounts
- Sales spends too much time on lead qualification
- Your are understaffed and overtasked so you avoid new technology like the plague.
- Marketing has trouble proving their value to sales.
- It’s hard to sell into a new market
- You want to move to an account based model, but don’t know where to start.
SLMA Comments:
This paper is about the issue and the fix. Great, because too many of these papers tell us what’s wrong with the world, but fail to tell us what to do about it except hire/buy them. There is of course some of that but this is an even handed problem/fix paper.
Everstring makes the not uncommon claim to help marketing departments alleviate the pains of everyday marketing. We believe them.
The paper is a quick read, but it deserves a slow second read and a thoughtful evaluation of your own marketing department and its successes and failures.
The resources section of the web site is unusually rich with educational materials.
You might also like:
2017 Planning: How to Budget for Predictive Marketing
Listen to this interview on SLMA Radio with Matt Amundson :
Why It’s Important:
“By not implementing new technology that has a direct impact on revenue, you run the risk of being left behind”
Recommended for:
- President
- CSO
- Marketing Management
- Marketing Operations
- Sales Management
- Sales Managers
- Sales Operations Management
This review was conducted independently without the advice or consent of the publisher. This is an editorial.
Note: If you would like your research or e-book reviewed, you may submit it to: content@salesleadmgmtassn.com. There is no guarantee it will be reviewed. You may not be given notice if it is reviewed. If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so. Members and non-members, sponsors and non-sponsors are welcomed to submit work for review. Sponsors are given priority for white paper reviews.
This blog is supported by the generous sponsorship of Media, VanillaSoft and Goldmine CRM Software