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Yes, there is a cost for delaying Predictive Marketing - EverString - White Paper Review

EverString_Logo Slma-recommended-187Title:  The 6 Costs of Delaying Predictive Marketing

Published by/Authors:  EVERSTRING

Gated:  Yes, but with immediate full screen easy-to-read access. 

Download Link   

Length:  16 Page Flipbook


We liked the immediate full screen access to the “Flipbook.”  This is all about the cost of delaying implementation of a new technology.  It covers six areas and gives a “fix” for each problem.

  1. Targeting the wrong accounts
  2. Sales spends too much time on lead qualification
  3. Your are understaffed and overtasked so you avoid new technology like the plague.
  4. Marketing has trouble proving their value to sales.
  5. It’s hard to sell into a new market
  6. You want to move to an account based model, but don’t know where to start.

SLMA Comments:   

This paper is about the issue and the fix.  Great, because too many of these papers tell us what’s wrong with the world, but fail to tell us what to do about it except hire/buy them.  There is of course some of that but this is an even handed problem/fix paper.

Everstring makes the not uncommon claim to help marketing departments alleviate the pains of everyday marketing.  We believe them. 

The paper is a quick read, but it deserves a slow second read and a thoughtful evaluation of your own marketing department and its successes and failures.

The resources section of the web site is unusually rich with educational materials.

You might also like:

2017 Planning: How to Budget for Predictive Marketing

Listen to this interview on SLMA Radio with Matt Amundson :

Why It’s Important:

 “By not implementing new technology that has a direct impact on revenue, you run the risk of being left behind”


Recommended for: 

  • President
  • CSO
  • Marketing Management
  • Marketing Operations
  • Sales Management
  • Sales Managers
  • Sales Operations Management

Download Link

This review was conducted independently without the advice or consent of the publisher.    This is an editorial. 

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