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Is Predictive Marketing Changing the Reality of Lead Generation? - Matt Amundson on SLMA Radio

Will Lead Gen ever be the same?

On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption. 

In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the “S” word) roots of using artificial intelligence to guide marketing to those most likely to buy.   The host is Jim Obermayer

About  Matt Amundson

250-SLMARADIO-20170209-amundsonjpg (1)Vice President of Sales Development & Field Marketing at EverString. With more than 10 years of sales and marketing experience, Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, Foster Grant and Red Bull. His primary focus is on creating processes that generate consistent, closable pipeline. Matt is a graduate of UCLA and also participated on the football team, so expect plenty of references to sport, teamwork and the power of coaching.

About EverString

Founded in 2012 by JJ Kardwell and Vincent Yang, EverString’s vision is to change the way businesses grow revenue by organizing the world’s company and employee information using artificial intelligence.  With more than $78 million in funding and an organization staffed with industry leaders, EverString is the leading provider of AI for marketing and sales.

Tweet-nominee-amundson-2016-300x150Amundson was named one of the most inspiring leaders in sales lead management by the 8,000 membership of the SLMA.





SLMA Radio and its podcast replays is one of six programs produced by the Funnel Radio Channel.    

Funnel-media-logo-300tmFunnel Radio is accepting applications for program hosts for marketing and sales subjects covering a 30 minute weekly and bi-weekly time slot on the Funnel Radio Channel.  

Submit your application  to jobermayer@funnelmediagroupllc.com to see if you qualify to stand out from the crowd.  We have great hosts such as Matt Heinz, Steve Gershik, David Lewis with interesting programs that solve marketing and sales problems.  All live streaming programs are available as podcast replays. 

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