2017 Marketing and Sales State of the Industry Report: Fusion Marketing Partners, White Paper Review
Length: 12 pages
- The authors surveyed ,1425 marketing and sales pros
- Brand Awareness: 68% of the respondents feel that their product or company brand contributes strongly or very strongly to revenue. The authors feel B2B companies over-estimate the strength of their brand.
- Sales Process: 88% of the respondents feel there is a better than average chance of examining the sales process in the next year. And yet there are contractions later in the report.
- There is something in this for every title.
- The survey has substantial credibility because of the sampling size.
- This deserves a careful reading and each B2B marketing department should question their practices and judge their programs against the findings.
- Each finding comes with a Suggested Action which is not self-serving for the authors.
Why It’s Important:
"You don’t know what you need to know and this research tells you what you need to know to be competitive."
Sales Lead Management Association
- VP Marketing
- Director of Marketing
- Marketing Operations Management
- Lead Generation
- Digital Content
- Sales Managers
- Sales Operations Management
This review was conducted independently without the advice or consent of the publisher.
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