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2017 Predictions from Brainshark CEO Greg Flynn

2017 Predictions from LeadMD CEO Justin Gray

I predict that 2017 will be the death of the “hack”.  

IStock_000038306980LargeMarketing over the last decade has relied on the first mover advantage. A new channel arises starting with email and then Twitter and Facebook and then Instagram and Snapchat – it’s been all about being first to a greenfield space.

 As a replacement for personalization there’s been a focus on finding less competition for headspace. Those channel fads are getting shorter and shorter until ultimately the game of whack-a-mole has gotten old to the point where buyers are no longer willing to give their attention up so readily.

 Why it's important

Gray“Good enough” is no longer good enough as 2017 ushers in the quality focus we’ve all been touting for too long but not producing, and the organization as a whole must be prepared to accept that more effort, more highly skilled employees and more investment are all critical ingredients when producing quality."

Justin Gray - CEO of LeadMD

We’re already seeing the trend emerge with ABM, and it will continue – 2017 is no longer about shortcuts. The profession of marketing arises in the coming year as we see a focus on craft and expertise. “Good enough” is no longer good enough as 2017 ushers in the quality focus we’ve all been touting for too long but not producing, and the organization as a whole must be prepared to accept that more effort, more highly skilled employees and more investment are all critical ingredients when producing quality.

 Justin Gray was interviewed on SLMA Radio

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