"The biggest changes for sales tech in the coming year will follow those that we’ve already seen in consumer tech and media. Not too long ago, people had only a few options for communicating: phone calls, emails and face-to-face conversations. However, the mobile revolution and an explosion of social media channels has created a new breed of short-form, staccato communications – texts, tweets, Snapchat messages, etc. – that have superseded many of the conversations that used to happen by phone or email.
"...New developments in artificial intelligence will lead to the automation of short-form communication (text, chat and social channels), in which machines can adequately respond to simple inquiries from customers. However, the human touch will remain incredibly valuable for sales, especially at an enterprise level..."
Real salespeople still need to explain the value of their offering directly to buyers, but instead of flying out to the customer site or setting up a video call (which is honestly not much of an improvement on a phone call), they will take prospects on a virtual tour of the solution that is immersive and stunningly engaging."
Nick Hedges, CEO of Velocify
Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Velocify has recently been recognized as one of the fastest growing companies in North America by Deloitte and Inc. For more information, please visit Velocify.com or follow the company on Twitter @Velocify.