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Insights from a Jedi Marketing Master: DemandGenRadio with Lewis and Sechrist

Modern Marketing Insights from a Jedi Master

Doug Sechrist  has won awards for lead nurturing, sales and marketing alignment, and even a 2010 award for most creative marketing campaign. Even more impressive is his track record for driving growth and revenue from within marketing.  

6a0147e05adc32970b01bb0953e27a970d-320wiFor two decades Sechrist, Vice President of Demand Marketing at Infusionsoft, has setup some of the best Demand Generation and Marketing Operations teams at firms including Zantaz, Taleo, Eloqua/Oracle , Five9, and now Infusionsoft.   In short, Doug has the recipes for what works, and what doesn’t, and shares them in this episode.

  • Doug’s blueprint for setting up a modern marketing “Demand Factory”
  • Doug’s 3 core priorities for setting up Demand Generation Teams
  • What’s working in demand generation these days and his innovative “Subscriber Model” for content publishing
  • Should telemarketing be managed by Sales or Marketing?
  • Doug’s approach on investing in MarTech Tools and the importance of failing fast



DemandGen Radio, hosted by David Lewis is the voice of demand generation.  




Funnel-media-logo-300tmAbout the Funnel Radio Channel

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners.  Available shows include: DemandGen Radio, Leadspace Radio (only as replays), MSPNow Radio, CRMRadio.today, CustomerMarketingRadio.today and Sales Pipeline Radio.  The audience for Funnel Radio shows exceeds 158,000.  Funnel Radio is a division of the Funnel Media GroupTM, LLC.  

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