Are BI Apps Confusing or Improving CRM and Sales Revenue?
Business intelligence applications are growing, but are they worth the effort? We agree that more intelligence is better and the range of options of BI for CRM system is exploding (along with cost) when added to the CRM system as another app. Is it worth it? CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer.
- Business intelligence isn't an oxymoron
- There are many aspects of BI that are being offered and sorted out as useful
- BI offered to salespeople has to be visual and quickly understandable
- BI should contribute to the work flow and not distract from it
- Workflow should not be over-complicated
About John Golden
John Golden, Chief Strategy Officer (CSO) with Pipeliner is the best selling author of two books "Social Upheaval: How to Win @ Social Selling" & "Winning the Battle for Sales". An acknowledged thought leader and speaker on sales and business strategy, he is the former CEO of Huthwaite(SPIN Selling) and Omega Performance, both global consulting companies and Focused Revenue Results, a management consultancy group.
About Pipeliner CRM
Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner CRM overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization.
Headquartered in Los Angeles, California and Vienna, Austria. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at PipelinerCRM.com