It isn't always easy for marketing to give prospects (and customers*) appropriate content. It's far too easy to snatch "something," jam it into the automated system and not think-out the needs of the end users. It isn't enough to have your name on something and think that the touch is delivering something of value. Garbage-in, Garbage-out; deliver value every time.
Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. Available from Amazon. #1 Best Seller in Direct Marketing