Customer Advocacy isn't just another trend, it is THE trend in finding company profitability. Interesting talk show interview with Laura Ramos of Forrester.
Steve Gershik interviews Laura Ramos on the inaugural episode of Customer Marketing Radio.
- Why a lack of post customer marketing robs profits
- How the power has shifted from the seller to the buyer
- Why we are in a 20 year business cycle but most people don't know it
Gershik said research shows:
- Only one in ten companies reach sustainable profitable growth
- Profitable companies have a 2X the level of customer advocacy over competitors
Her research addresses the skills, technology, process, and customer experience concerns that top B2B marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels, and competition.
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