On-air host David Lewis discusses how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL.  PFL is a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing.

Topics Discussed Include:

• Direct mail is more innovative and engaging than ever before.
• Augmented reality in direct mail?  You bet.
• Printing in units of one. Yep.
• What is this customer journey thing about? 
• Does dimensional mail play to the emotions?  
• What are conductive inks?  
• New scratch and sniff?
• What is tactile marketing and why you should be using it
• Personalized SWAG? 
• Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems
• Why Direct Mail is Back in Vogue for B2B Marketing
• Innovations in Direct Mail Printing and Production

Companies think that Facebook is only for B2C so they focus in other areas for ads like Google AdWords, Twitter, etc.   You will learn why they are leaving leads, customer relationships and advocates on the table. In this episode Danielle covers key