Steve Gershik to Host for Customer Marketing Radio as On-Air Personality
Sept 8, 2016 - - Lynden, WA - - Funnel Radio, an internet radio channel, announced that Customer Marketing Radio, as the voice of post sales marketing to B2B companies airs at 12:30 p.m. PST every Thursday.
Funnel Radio publisher, James Obermayer, said “Customer Marketing, which means marketing to customers and profiting from them after the sale is made, is a long sought-after goal, but poorly executed and even more poorly budgeted for as a marketing activity. And yet, no one argues that keeping a customer is cheaper and more profitable than getting a new one and this is what this program is all about.
The program is hosted by on-air personality Steve Gershik. Steve will interview industry experts, discuss how-to tactics, and tackle budgeting and ROI accountability. Gershik has a long history of senior marketing management in B2B marketing.
Listening to the Program
The program can be listened to live several ways on streaming internet radio from:
Steve Gershik, CEO and Principal of Koyne Marketing, http://www.koynemarketing.com will speak with authors, teachers and practitioners in the area of customer marketing, customer experience management and customer success. Guests include Forrester Analyst Laura Ramos, Customer Success Expert Lincoln Murphy and Former Eloqua VP and current Influitive VP of Marketing Jim Williams. See past shows and check out upcoming guests at http://www.customermarketingradio.com
Show host Steve Gershik said, “Customers are the last great hope of B2B profitability. With competition increasing expontentially among product visionaries and development cycles accelerating, your customers are the durable competitive advantage you need to chart a path to company profitability. Each week, I’ll speak with experts to help heads of marketing, sales and customer success make sense of this important new strategic focus area.”