Steve Gershik to Host for Customer Marketing Radio as On-Air Personality
Sept 8, 2016 - - Lynden, WA - - Funnel Radio, an internet radio channel, announced that Customer Marketing Radio, as the voice of post sales marketing to B2B companies airs at 12:30 p.m. PST every Thursday.
Funnel Radio publisher, James Obermayer, said “Customer Marketing, which means marketing to customers and profiting from them after the sale is made, is a long sought-after goal, but poorly executed and even more poorly budgeted for as a marketing activity. And yet, no one argues that keeping a customer is cheaper and more profitable than getting a new one and this is what this program is all about.
The program is hosted by on-air personality Steve Gershik. Steve will interview industry experts, discuss how-to tactics, and tackle budgeting and ROI accountability. Gershik has a long history of senior marketing management in B2B marketing.
Listening to the Program
The program can be listened to live several ways on streaming internet radio from:
- The Funnel Radio Channel - click on the player
- http://www.customermarketingradio.com – click on the player
Steve Gershik, CEO and Principal of Koyne Marketing, http://www.koynemarketing.com will speak with authors, teachers and practitioners in the area of customer marketing, customer experience management and customer success. Guests include Forrester Analyst Laura Ramos, Customer Success Expert Lincoln Murphy and Former Eloqua VP and current Influitive VP of Marketing Jim Williams. See past shows and check out upcoming guests at http://www.customermarketingradio.com
Show host Steve Gershik said, “Customers are the last great hope of B2B profitability. With competition increasing expontentially among product visionaries and development cycles accelerating, your customers are the durable competitive advantage you need to chart a path to company profitability. Each week, I’ll speak with experts to help heads of marketing, sales and customer success make sense of this important new strategic focus area.”
Steve Gershik is the founder and president of Koyne Marketing, http://www.koynemarketing.com. Steve brings 20 years of global B2B marketing experience to Koyne Marketing, including his roles as CEO of 28Marketing, a demand generation consulting company, and founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA and is also in demand as a frequent speaker at industry conferences and webinars.
About Funnel Radio
Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners. The channel’s shows include: CustomerMarketingRadio.today, DemandGen Radio, Leadspace Radio, MSPNow Radio, CRMRadio.today, SLMARadio.today and Sales Pipeline Radio. All program episodes are available as podcasts replays. The Funnel Radio Channel has a download audience exceeding 154,000.