New Direct Mail (think tactile, augmented reality & conductive ink) for Marketo and Eloqua - Gaugler and Lewis - DemandGenRadio
On-air host David Lewis discusses how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL. PFL is a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing.
- Direct mail is more innovative and engaging than ever before.
- Augmented reality in direct mail? You bet.
- Printing in units of one. Yep.
- What is this customer journey thing about?
- Does dimensional mail play to the emotions?
- What are conductive inks?
- New scratch and sniff?
- What is tactile marketing and why you should be using it
- Personalized SWAG?
- Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems
- Why Direct Mail is Back in Vogue for B2B Marketing
- Innovations in Direct Mail Printing and Production