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New Direct Mail (think tactile, augmented reality & conductive ink) for Marketo and Eloqua - Gaugler and Lewis - DemandGenRadio

On-air host David Lewis discusses how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL.  PFL is a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing.

Daniel-Gaugler-DemandGenRadio-David-LewisTopics Discussed Include:

  • Direct mail is more innovative and engaging than ever before.
  • Augmented reality in direct mail?  You bet.
  • Printing in units of one. Yep.
  • What is this customer journey thing about? 
  • Does dimensional mail play to the emotions?  
  • What are conductive inks?  
  • New scratch and sniff?
  • What is tactile marketing and why you should be using it
  • Personalized SWAG? 
  • Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems
  • Why Direct Mail is Back in Vogue for B2B Marketing
  • Innovations in Direct Mail Printing and Production
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