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Cartoon for the Weekend: Is the quarterback the issue or is it unqualified leads and broken lead mgmt?

You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

Stu-new-quarterbackQuarterbacks and marketing managers are said to share the same fate: produce fast or get traded.  There are two things we recommend to avoid the probability of a trade:

  1. Jump on producing qualified sales leads.  Not unqualified crap the salespeople got from previous management.  Do it as fast as possible.   If you push for quantity instead of quality, this will last for 60 days and you'll fail.
  2. Make sure the vast complicated lead management system is working to advance revenue.  Find the points of failure and fix it. 

 

Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.   
Available from Amazon. #1 Best Seller in Direct Marketing

  This blog (75,565 Lifetime Views) is supported by the generous sponsorship of  OMI - Outward MediaVanillaSoft and Goldmine CRM Software 

 




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