Nurturing Leads Saves the Salesperson's Butt: Listen While You Work with David Lewis
When does bait and switch become fraud and lies in customer service? Story about art - Alec Baldwin - and greed.

Cartoon for the Weekend: Management Will do almost anything to convert sales leads!


Come on, how difficult is it to convert sales leads?  The first hurtle is getting salespeople to follow-up, not just once, but considering it takes 3-6 touches to make a sale, how about at least three times before giving up.  48% of the salespeople are said to give up after the first call.   Skip the songs and get back to basics.

Why it's Important:

"48% of the salespeople are said to give up after the first call.   Enforce a 100% follow-up of all sales inquiries (not just qualified leads) and watch sales jump."

Sales Lead Management Association 

Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.   
Available from Amazon. #1 Best Seller in Direct Marketing

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