Come on, how difficult is it to convert sales leads? The first hurtle is getting salespeople to follow-up, not just once, but considering it takes 3-6 touches to make a sale, how about at least three times before giving up. 48% of the salespeople are said to give up after the first call. Skip the songs and get back to basics.
Why it's Important:
"48% of the salespeople are said to give up after the first call. Enforce a 100% follow-up of all sales inquiries (not just qualified leads) and watch sales jump."
Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.
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