Marketing is always on the hunt for something, maybe a new app, to create sales leads for a hungry salesforce. But as we usually find out, there isn't one app to solve the problem. It takes consistency of purpose, a solid plan, constant measurements and more than a CRM system to drive revenue. It takes a constantly questioning marketing team to seek new qualified prospects from a variety of sources. Those that believe email campaigns will source all of their qualified leads are usually left wanting. It takes a combination of tactics to create interest and, solid content management.
Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.
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