Managing sales leads is not for the faint of heart. There are dozens of people in dozens of departments and dozens of outside vendors and dozens of software programs to take into account. As we discussed in the Viewpoint Blog by PointClear entitled "Is anyone Leading Lead Management" the subject is a serious because when you mismanage sales leads you mismanage revenue.
Why It's Important
Managing sales leads is important because if your mismanage sales leads you will mismanage revenue.