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Cartoon for the Weekend: Marketing Management in the Nurture Business



What first comes to my mind in this cartoon is that nurturing is the role of sales management, but it

has been a shared responsibility with marketing for some time. It's been a 25 year stretch since marketing management begin the first nurture programs using telemarketing and mail, 20 years since email was introduced as a source for nurturing and  marketing automation programs (think MarketFirst, etc), became a mainstream nurturing tool.  Ten to Twelve years since B2B began to copy database nurturing programs from B2C marketing. While B2B automated nurturing is mainstream it will take a few more years to reach the 90% saturation point of CRM systems.  Some say it is only 30% of the way there. 

This blog is supported by the generous sponsorship of  OMI - Outward MediaVanillaSoft and Goldmine CRM Software

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