What first comes to my mind in this cartoon is that nurturing is the role of sales management, but it
has been a shared responsibility with marketing for some time. It's been a 25 year stretch since marketing management begin the first nurture programs using telemarketing and mail, 20 years since email was introduced as a source for nurturing and marketing automation programs (think MarketFirst, etc), became a mainstream nurturing tool. Ten to Twelve years since B2B began to copy database nurturing programs from B2C marketing. While B2B automated nurturing is mainstream it will take a few more years to reach the 90% saturation point of CRM systems. Some say it is only 30% of the way there.