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Using Cybersecurity to Drive Lead Generation and New Customer Acquisition in the MSP World

MSPRadio is a program on the SLMA Live channel.  Msp-radio-itunes-icon_whitebackground

There’s a lot of talk among businesses about the topic of cybersecurity and how to make sure data and networks are secure. This is an opportunity for MSPs, but how can you take part in the conversation and use cybersecurity as a way to generate new leads and and acquire more customers?   Click to listen below.

On this episode of MSP Radio, we chat with Matt Hubbell, Regional Sales Manager at Continuum, about how MSPs are leveraging cybersecurity in their sales and marketing campaigns and using the topic to engage new prospects and close more business.

The hosts are Nate Teplow and Joe Tavano. 

Tune in now to find out how you can leverage cybersecurity in your lead generation efforts, and don’t forget to visit the new home of MSP Radio and The Continuum Podcast Network:

Have questions or comments about the show? We want to hear them! Email us at

 This blog is supported by the generous sponsorship of ClickPoint Software, OMI - Outward MediaVanillaSoft and Goldmine CRM Software

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