Score: Five out of Five
Length: 4 Pages
- Data accuracy at the account-based level is stronger than expected which was telephone verified by PointClear
- Five database companies participated in the study (out of 28 and I bet the others wish they had partaken) are:
- Harte Hanks
- Lake B2B
- Each database was telephone verified for accuracy for company name, address, city, state, zip and URL.
- The percentage of accuracy is reported for each category by company.
SLMA Comment: The results of this study highlight that when you buy a database from a reputable company you can reply on data accuracy. When you buy from unsolicited database vendors without portfolio and prices that are too good to be true, you get what you pay for.
Why It’s Important
“Purchased data accuracy is 40-50% of the success of direct marketing programs. If you buy from a known reputable company you’re half way to measurable success. If you buy from an unknown data compiler your program’s success is slashed by 50%.”
- VP Marketing
- Director of Marketing
- Marketing Operations
- Lead Generation
- Digital Content
Disclaimer: This review was conducted independently without the advice or consent of the publisher.
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