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DAM Purchasing Guide: White Paper

Title:  Dam Purchasing Guide North-Plains-DAM-Purchasing-Guide

Published by: North Plains

Download Link

Authors:  North Plains

Score:  4 out of 5 Stars

Length: 10 Pages


This is a short, fast read for those new to DAM and is a good background document. 

It covers:

  • Defining your company’s needs: Key Questions
  • Deciding on the type of system you need:
    • On Premise
    • SaaS/Cloud
    • Hybrid
  • Building a business case (SLMA- wish there was more to this one. It states the obvious.
  • Involving Others:
    • Which department will use DAM?
    • How does rich media deliver value?
    • Is it being monetized?
    • Is rich media used to drive demand?
  • Establishing Value Levels: the identification and assessment of specific processes that can either reduce costs or contribute to revenue
  • Implementations (SLMA: love to see more detail but this is complicated subject.

Recommended for: 

  • VP Marketing
  • Director of Marketing
  • Marketing Operations
  • Digital Content
  • MarCom

Download Link

Disclaimer:  This review was conducted independently without the advice or consent of the publisher.    

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