Published by: North Plains
Authors: North Plains
Score: 4 out of 5 Stars
Length: 10 Pages
This is a short, fast read for those new to DAM and is a good background document.
- Defining your company’s needs: Key Questions
- Deciding on the type of system you need:
- On Premise
- Building a business case (SLMA- wish there was more to this one. It states the obvious.
- Involving Others:
- Which department will use DAM?
- How does rich media deliver value?
- Is it being monetized?
- Is rich media used to drive demand?
- Establishing Value Levels: the identification and assessment of specific processes that can either reduce costs or contribute to revenue
- Implementations (SLMA: love to see more detail but this is complicated subject.
- VP Marketing
- Director of Marketing
- Marketing Operations
- Digital Content
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