Every company should have a marketing plan, something other than an entrepreneurs hunch. And yet so few companies actually produce a yearly marketing plan with Goals, Objectives, Strategies and Tactics.
Why its Important:
"Companies without a marketing plan are at a disadvantage as they never know where they are going, the cause of the outcome or when they arrived."
Sales Lead Management Association
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent.
Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.
Stu has been the SLMA's Humor Relations Contributor five years.