Ask a salesperson what they want from their company and they most often say, "Give me qualified Leads." You have to admit waiting in elevators is not the best use of this salesperson's time if marketing can find qualified leads. A salesperson's time is worth hundreds if not thousands of dollars per hour and a qualified lead is the best way to make use of the precious resource called sales.
This cartoon is one of many that appear in Stu Heinecke'snew book, "How to Get a Meeting with Anyone."
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent.
Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.
Stu has been the SLMA's Humor Relations Contributor for three years.