We asked Genie Parker, COO of VanillaSoft, to share her thoughts with us about women in marketing and sales management.
Genie Parker, of VanillaSoft, said "I applaud the Sales Lead Management
At the SLMA we like recognizing the leaders in our community because we know that those that generate demand and manage the sales leads that result are the true creators of wealth for their company and the industry. Go here to nominate a leader in the field of marketing and sales that understands the value of managing sales leads.
Why it Matters:
"Women, who unarguably hold the majority of the management roles in marketing, are the majority generators of wealth for B2B and B2C companies."