Stu Heinecke; host of Contact Marketing, a program on the SLMA Live Channel, interviews American Marketing Association CEO Russ Klein (right). Russ joins Stu to talk about Contact Marketing and how it fits into the best and next practices of marketing and selling plus and how it all fits into the current AMA mission.
Host Stu Heinecke and Russ Klein discussed:
- How do you reach hard-to-reach people?
- What is the one question you can ask to get a conversation with hard to reach people?
- What is Karaoke Marketing?
- What is best versus next practices?
- What is Best Person – Best Practices?
- What are AMA Best Practices?
American Marketing Association
Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s.
Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year.
Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.
Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the "Digital Ad of the Decade" for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history.
Russ has had the rare privilege to lead marketing for three major business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders.
Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.