Are Sales Leads a Perishable Asset?
Having lost sight of our objectives, we need to redouble our efforts!

Victor Kippes Unscripted. Listen While You Work!

Industry stats indicate it takes fewer touches to make a sale from an exhibit visitor. If this is true, companies should be trying to go to as many shows as possible and the goal should be a high lead count of qualified prospects. In this program, Victor Kippes, President of Validar will describe the Five Ways to Increase Qualified leads by 300%. The host is Jim Obermayer.

Victor covers: 

  • Why qualified leads increase sales by 300% from shows
  • Preparation and planning for qualified leads
  • Lead Category Definitions
  • Treatment - what do do with a lead, especially borrowed interest inquirers
  • Lead capture strategies that align with category defintions

 About Validar Since 2005, Validar Inc. has helped B2B event marketers better understand and...

articulate their value. Validar’s goal is to close the loop between event marketing and sales by enabling through technology the ability to driving relevant activity to sales while measuring the performance of each customers event marketing campaigns.

With Validar you can now truly understand the economic value of your event marketing efforts. Whether you’re producing a seminar series, user’s conference, lunch and learn, or exhibiting at a tradeshow, If the primary purpose is generating renewed interest in your products and services, Validar is the perfect fit. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval they have a full suite of solutions for you. These tools deliver useable data that supports your goals and measures your performance against measurable, actionable objectives.

Validar will always provide 100% effort in understanding your event marketing goals and objectives, and our promise is to meet or exceed your expectations at every event. Call Validar at 1-888-784-2929 or text the word Validar to 878787 to learn more.

  This blog is supported by the generous sponsorships of VanillaSoft and GoldMine CRM Software


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