The Sales Lead Management Association (SLMA) announced that GoldMine Software is now a major sponsor for the SLMA. Jim Obermayer, SLMA’s CEO, said “GoldMine is one of the CRM pioneers and, many would say, a technology leader in the CRM industry. I know salespeople who find GoldMine easy and convenient to use, while management appreciates the reporting and cost effectiveness the solution provides, plus the cloud access. We are proud to have an industry leader such as GoldMine as one of our sponsors. Paul Petersen, GoldMine’s vice president and general manager, has been interviewed on several of our SLMA Radio programs: Why CRM is Not a Settled Science and Marketing’s Role is to Follow the Money.
Paul Petersen, Vice President and General Manager for GoldMine said, “We have decided to join the SLMA in a new effort to foster CRM and customer success. We find the SLMA topics and information to be very practical and usable for businesses of all sizes.”