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Listen While You Work: Ruth P. Stevens unscripted - Maximizing Lead Generation: The Complete Guide for B2B Marketers

Slma-recommended-187 A delightful Book Review with the Author Ruth Stevens: Maximizing Lead Generation: The Complete Guide for B2B Marketers

Author Ruth P. Stevens was interviewed on August 13, 2015, 10:30 by SLMA Radio Host Jim Obermayer about her book Maximizing Lead Generation.   We discussed her step by step lead generation recommendations, asked if the top media options have changed in the time since the book was published and if her predictions on the ways lead generation is going to evolve has come true. 


About the book: Maximizing Lead Generation: The Complete Guide for B2B Marketers

Paperback, 11 Chapters, 199 pages plus index

  • The Case for Lead Generation
  • Campaign Planning
  • The Marketing Database
  • Campaign Development
  • Campaign Media Selection
  • Response Planning and Management
  • Lead Equalization
  • Lead Nurturing
  • Metrics and Testing
  • The Fast Evolving Future of Lead Generation

Available on Amazon and Que Publishing
List Price: $44.95  Que $26.99  Amazon: $15.85  Also available as a Kindle book.

About Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a contributor to HBR.orgAdAgeBiznology and Target Marketing Magazine.  Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  She is also the author of Maximizing Lead Generation: The Complete Guide for B2B MarketersandTrade Show and Event Marketing, and co-author of the white paper series, "B-to-B Database Marketing."  Ruth is a director of the HIMMS Media Group and the Business Information Industry Association.   She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City.  She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.  Learn more at

The host is SLMA Founder, Internet Radio producer, four time author and conference speaker Jim Obermayer.

Disclaimer:  Ruth P. Stevens is also on the Advisory Board for the Sales Lead Management Assn.   She has been named as one of the 20 Women to Watch in Sales Lead Management and has been listed four times as one 50 Most influential People in Sales Lead Management.

This blog is supported by the generous contributions of Clickpoint Software and VanillaSoft

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