I was giving a speech at an Integrated Marketing Summit in Kansas City a few years ago and I promised at the end that I would reveal my opinion about the best CRM system on the market.
As I left the stage Shawn Elledge the conference chairman stopped me and said, “Hey Jim, time to make good on your promise to share your opinion about the best CRM system.”
Turning back to the audience, I looked around the room and saw no less than four CRM company representatives, waiting for the answer. “The best CRM system,” In my opinion I said, “Is the one the salespeople will use.”
Why its important:
"It isn't necessary to buy a CRM two to three times before you get it right because the salespeople aren't using it. Set it up right the first time and avoid the expense and the frustration.
As a follow-up I explained that CRM systems without the buy-in and co-operation of the