This program originally aired on July 2, 2015 and is now available for replay. It is an unscripted interview with Chris Lynde, CEO of dbSignals:
SLMA Radio host Jim Obermayer and Chris Lynde discussed:
- Great data doesn't happen by accident it happens by design.
- Up to 40% of the data added to a marketing database is inaccurate
- The database has to be continuous scrubbed. Address verification, email scrubbed, email verification, etc., are just the basics that have to be done multiple times.
- Just because you buy a database from a reputable company doesn't mean its is accurate. Even "New" databases must be scrubbed and verified.
- dB Signals is different in that they have what could be the largest B2B and consumer databases in the country.
Poorly organized data contributes to a low image issue that marketing has from sales reps.
Companies create new prospects every day, while often ignoring that salespeople give up on most prospects within 1-2 phone calls and in less than 30-60 days. They move on to the low hanging fruit of short term buyers and ignore that research shows that 75% of the purchasing decisions are made in the 4th to 12th months. In this interview with Chris Lynde, CEO of dbSignals he tells how to maximize the leads you have already. The host is Jim Obermayer.
About Chris Lynde
Chris Lynde is founder and CEO of dbSignals. Chris is an analytically minded, self-described “data geek” who has more than 30 years of experience in multi-channel database marketing, data, and analytic services. In his previous role as senior vice president for Club Holdings, Chris led the implementation of multi-channel marketing technology, customer database development, and marketing campaign planning across the portfolio. Prior to joining Club Holdings, Chris was senior vice president and general manager of Source Marketing; senior vice president and general manager of Equifax Marketing Services; and president and CEO of Oaktree Systems, a public database marketing subsidiary of Gateway Industries.
A serial entrepreneur with a passion for music and golf, Chris in the 1970s co-founded Rainbow Records, the largest record chain in the Chicago metro area with 13 stores. He also founded TeeShots International, a direct marketing company specializing in golf products, and co-founded Destination Golf, a nationally syndicated television show that ran on Fox Sports and ESPN.
dbSignals is ranked among the top marketing automation solutions for large, medium and small businesses by Raab Associates’ 2015 Vendor Selection Tool (VEST) Report. The company combines data, technology, and the science of machine learning to automate the sales and marketing process so customers can stay focused on running their businesses. Based in Broomfield, CO., with offices in Phoenix, AZ., dbSignals is a wholly owned subsidiary of Club Holdings, LLC. dbSignals provides everything a business needs to acquire and retain customers on one easy-to-use SaaS platform. The services are available direct and through white-labeled resellers. Learn more at dbsignals.com