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62,252+ Radio Audience on 5th Anniversary of SLMA Radio

Longest-running Internet Radio Program on the Topic of Sales Lead Management  has Aired 278 Shows & 345 Executive Interviews

Slmaradio-1200SLMA Radio, produced by the Sales Lead Management Association (SLMA) on the SLMA Live Channel, reported reaching an audience of 62,252 replays (live listeners, not counted, are additional) since it first started broadcasting five years ago.  SLMA Radio producer and founder of the SLMA, Jim Obermayer, said “Little did we suspect when we started this program that we would reach so far into the marketing world.  The executive line-up of interviewees and the range of topics on lead management and lead generation have been remarkable. This week is our 5th anniversary (July 27, 2010) for what we believe is the longest-running internet radio program on sales lead management and sales lead generation.”

Susan Finch, SLMA Radio co-host, said “Replays of originally-aired programs have

boosted our audience reach and guest exposure. The programs are available through iTunes and Stitcher Radio, on the SLMA site, and the sites of the program guests. Guests enjoy that their replays are not only available as embeds for their individual shows, but also as an easy-to-embed player for any B2B company looking for great industry related content on their site in the lighter areas."

SLMA Radio Interviewees

Kevin Thornton, Sr. VP at VanillaSoft, said "I have enjoyed my participation in SLMA Radio over the past few years. SLMA Radio provides an opportunity to have unscripted, casual conversations about issues facing sales professionals. This platform brings together sales thought leaders to discuss relevant topics that are shared with sales & marketing decision makers who tune in each week."

Dan McDade, president of lead generation, qualification and nurturing firm PointClear said, “I am pleased to have been a guest on SLMA Radio’s debut broadcast back in 2010.  Over the last five years I’ve enjoyed participating both as guest and attentive listener, and appreciate this important resource for sales lead management insights.”

The guest list on SLMA Radio has been extensive (345+ executives).  A few of the executives interviewed include:

Growth of Internet Radio

Internet Radio has grown tremendously over the past five years.  In 2014 Edison Research reported that the percentage of radio listeners, by medium, was:

  • AM/FM Radio “over the air”  90%
  • Internet Radio: 53%
  • Personalized On-line 39%
  • Streaming Live: 27%
  • ON-Demand Music: 18%

The SLMA Radio programs are released as podcasts after the live show and promoted heavily by the channel, SLMA, and the guests.  Programs from five years ago are still being accessed and listened to on a regular basis.  In the Fall 2014 Share of Ear Study sponsored by Edison Research, they found that of those who listen to audio sources:

  • 30% named podcasts
  • 23% owned music
  • 21% named AM/FM
  • 12% used streaming audio (Pandora, Spotify, etc)
  • 9%  used TV music channel
  • 5% used Sirius XM

Podcasts for at-work listeners have grown as a significant medium, and the SLMA Radio program is a serious contributor to this trend.  

SLMA Radio is part of the SLMA Live Channel which produces internet radio programs for companies such as Leadspace (Leadspace Radio), Continuum (MSP Radio), and the Sales Lead Management Association.   The combined number of listeners for programs on SLMA has reached 90,535.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,258 worldwide members and offers a membership directory, member-to-member discounts, and a website with 280-plus articles from 60 industry authors.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 345 executives on 275 programs.  Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. Commercial sponsors on SLMA Radio include: The Young Company, The Vanella Group and VanillaSoft.

For more information about SLMA Radio and commercial opportunities, call Jim Obermayer at (360) 933-1259.              # # # 


 This blog is supported by the generous contributions of Clickpoint Software and VanillaSoft.

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