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Listen While You Work: Paul Petersen of Goldmine CRM said, "Leads are like house guests they don't get better with age."

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Click the play button below to hear the interview with Paul Petersen of Goldmine that discusses why CRM is not a settled Science. 

There are so many CRM solutions. Are they different from one another? What is driving the new CRM applications in an already crowded market?  Host Susan Finch discusses this and more with Paul Petersen of Goldmine.

Paul, GM of Goldmine which is one of the most senior CRM systems in the industry (25 years and still going strong) digs into issues facing CRM companies and their drive for new features that most companies and salespeople don't need. 

Some thoughts from the interview:

"Leads are like house guests; they don't get better with age.”

"(Look for) things that make your people more productive."

"There is only so much your team can adsorb, keep it simple."

“Unlike other types of software – accounting, CRM is an evolving workspace.”

CRM is different: “CRM is like blood vessels in the body connecting everything."

CRM has been around as a “new” process for 30+ years in various forms. And yet even with giants in the industry, new entrants emerge almost monthly and new capabilities continue to be added to even the pioneers in the industry.  In the interview with industry veteran Paul Petersen, Vice President of Goldmine, we discuss why CRM is not yet a settled science and what the future may hold for this vital but aging process. The host this week is Susan Finch

 About Paul Petersen
 
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald’s Corp, General Electric , Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine.  Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded  the Professional Certified Marketer designation by the American Marketing Association.
 
About GoldMine
Headquartered in Milpitas, CA., USA, GoldMine is a division of FrontRange Solutions. GoldMine is a leading provider of mobile relationship management solutions for small businesses worldwide. Over 1 million users have selected GoldMine to help them manage over 1 billion relationships. GoldMine has been selected by businesses in more than 80 verticals and 45 countries to grow their businesses and build enduring relationships.

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