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Listen While You Work: Geoff Alexander says every dollar spent on email marketing technology brings a 43 dollar return!


Every marketer is on the hunt for marketing tools that yield an ROI for lead generation campaigns. In this SLMA Live program and podcast replay host Jim Obermayer discusses with Geoff Alexander, President of iContact, how to demystify key metrics for email marketing campaigns; and yes, he says you can absolutely measure revenue.  Alexander says campaigns today are not “one and done” programs, but follow a pattern of planning, preparing, launch, measurement, refinement and repeat.

Some notable quotes from the program:

“You can absolutely measure revenue return.”

“Software technology is continuing the conversation during the entire life cycle.”

“This is about empowering people.”

"Test, segment, optimize performance and let analytics be your guide.”

 About Geoff Alexander – President, iContact

Geoff Alexander oversees iContact’s day-to-day business operations, including strategic direction, revenue, sales, services, and marketing. Alexander has 20 years of experience in management,

marketing, product strategy, revenue optimization and business development with a concentration in business-to-business online/software-as-a-service (SaaS) applications. He holds a Bachelor of Business Administration from James Madison University. He is also a board member for the North Carolina Technology Association, and regularly advises early and mid-stage startups. Follow him @iContact. 919-957-6150

About iContact

Made scalable to serve the needs of high-volume senders, professional marketers, and businesses new to email, iContact’s easy-to-use technology ensures that every customer has what they need – whenever they need it – to succeed. Headquartered in Morrisville, NC, iContact is an award-winning company in the Cision family of brands. Since 2003, small and medium businesses worldwide have achieved significant results by turning to iContact’s best-in-class email marketing solutions and knowledgeable team members. 

Click here to contact iContact



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