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Full Circle CRM Joins SLMA as a Hi-Visibility Sponsor

Fullcircle-crm-logoJune 4, 2015 - - Bellingham, WA - - The Sales Lead Management Association (SLMA) announced today that Full Circle CRM has become a 2015 Hi-Visibility Sponsor for the organization.  James Obermayer, SLMA founder, said,  “”We recently had Bonnie Crater, CEO of Full Circle CRM, on our SLMA Radio program, and while discussing marketing revenue measurement successes we found there is a natural synergy between their efforts and our SLMA membership.  Bonnie also joined the SLMA Board of Advisors, and in the radio program on Gender Equality she made a terrific argument that the time has come for companies to step up for women in the C-suite.”

 "Sales lead management is critical to get the full picture of what campaigns are working and what's not so sales and marketing teams can jointly optimize programs to drive more pipeline and revenue," said Bonnie Crater.

 About Full Circle CRM

Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100 percent on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All the marketing data is in Salesforce and so are the answers.

 Founded by former Salesforce executives, product managers, and marketing automation specialists, the Full Circle CRM team knows what it takes to run a successful marketing organization. Their team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. For more information, go to


About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.

Levels of SLMA Sponsorship

There are four levels of sponsorship; the Hi-Visibility Sponsorship is just one option.  Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 249 programs.  Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.  

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