But there is a way to earn $12K more per year ($604,650 over 25 years)
Travis Stanton Editor of Exhibitor Magazine said in the press release:
“While average base salaries increased by 3.4 percent, that increase was offset by a 21-percent drop in extra compensation (which includes bonuses, overtime pay, profit sharing, etc.). All told, exhibit marketers' total compensation only increased by one-tenth of one percent between 2014 and 2015.”
The Good News
Event and exhibitor professionals with at least one professional industry certification have an annual salary that is 15% higher plus 24% more in extra compensation.
The monetary value of certification is estimated at $12,669 in earnings per year. WOW, that is some figure. In ten years that’s $126,690 big ones; but only 12% of the survey respondents have any form of certification.
Hey, take that $12,669 and put it into an IRA earning 5% over 25 years and you’ve got a cool $604,650. [i]
- Get certified: Take courses and build your resume at the annual Exhibitors Conference. Considering your company will pay for you to be there and learn, take it and bank it.
- Learn how to create more qualified leads at trade shows and other events.
- Learn how to report on exhibition ROI in revenue. It’s all in the CRM system.
Read the press release here.