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Sales Lead Management Association Declares Winners of 2015’s “20 Women to Watch in Sales Lead Management”

The winners of the 2015 “20 Women to Watch in Sales Lead Management” leadership program have been announced by SLMA founder James W. Obermayer.  “The 20 Women to Watch in Sales Lead Management are extraordinary. They understand that sales increases and an ROI on marketing spending start with proper sales lead management.  They are saleswomen and marketing managers, consultants and speakers, book authors and bloggers; they sit on the boards of for-profit and non-profit corporations, and all have the traits of uncommon leadership. We congratulate them on their well-rounded achievements.”

 The 20 Women to Watch in Sales Lead Management – 2015 in alpha order are:

Trish Bertuzzi - The Bridge Group

Kristin Connell - Deltek

Marilyn Cox - Oracle Marketing Cloud

Bonnie Crater - Full Circle CRM

Anna Fisher - ZoomInfo

Erika Goldwater - ANNUITAS

Jeanne Hopkins - Continuum Managed IT Services

Janelle Johnson - Act-On Software

Jill Konrath - Author, keynote speaker, sales accelerator

Trish Lessard - Media Junction

Rhoan Morgan - DemandLab, LLC

Angela Nadeau - CompuData

Maria Pergolino - Apttus

Genie Parker - VanillaSoft

Liz Sophia (McClellan) - North Plains Systems

Jenny Vance - LeadJen

Mari Anne Vanella - The Vanella Group

Amanda Wilson - Qvidian

Elle Woulfe - Lattice Engines

Rhonda Wunderlin - Penton

 Susan Campanale, SLMA’s vice president, said, “We take great pleasure in recognizing the leadership of those nominated.  The winners were chosen by a panel of judges. The 20 Women to Watch in Sales Lead Management, and their photos, appear on the SLMA site.” 

 The Judges

Judges this year were Alyssa Trenkamp of Velocify, Matt Heinz of Heinz Marketing, Christine Crandell of New Business Strategies  and Ruth P. Stevens of eMarketing Strategy.

 The Process

SLMA members nominated women leaders in the field of sales lead management.  From those nominated, 20 professionals were selected.  Nominees were judged on their contributions to a combination of sales lead management, marketing and sales activities.  Additional qualifications, such as board positions, authorships, and relevant presentations, were taken into account. 

 The Sponsor

Dan McDade of PointClear has been a continuing sponsor of the SLMA, the ‘20 Women to Watch’ program, and ‘50 Most Influential People in Sales Lead Management’ for many years.  We thank PointClear for their participation and recognition of women in sales lead management.

 PointClear is a prospect development company that helps B2B companies fill their sales forecasts with qualified revenue opportunities. PointClear closes the gap between marketing and sales-nurturing leads, engaging contacts and developing prospects until they're ready to close. The company stands out for its strategic approach to planning; the quality of its people; and its multi-touch, multi-media, multi-cycle prospecting process that multiplies results. Client companies in technology, healthcare and business services experience more predictable forecasts and significantly higher revenue results.



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