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Marketing Tech Rollouts, How to Avoid Failure

A Digital Marketing Commentary from Paul Salvaggio

Marketing Technology rollouts are increasing and with it the failure rate, according to Paul Salvaggio. In this 5 minute commentary, Paul guides you through the three things that can be done to ensure a better result from your technology installation. 

About Paul Salvaggio 
Paul Salvaggio is the VP of Operations for Backbone Media, a digital marketing agency based in Boston – Paul provides the tools, processes, services, and teams to best serve their B2B clients in the areas of data, technology and content. He leverages his nearly ten years of experience in the industry to help clients get their message out so they can focus on creating and fostering relationships. Contact:


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