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How does Pay for Performance work in Lead Generation?

Not every company has the guts for it, or the experience to pull it off.  

David Balzen Headshot


Pay for performance is an interesting topic in lead generation.  In this interview with SalesStaff CEO David Balzen we get an understanding of the what it takes for a pay-for-performance model to be successful for both parties. Certainly many companies want someone to take all of the risk while they reap the benefits of new sales.  We’ll see how this works and the pitfalls for both parties.   The host is Jim Obermayer. 


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