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100 Sales and Marketing Stats Every Marketer and Sales Manager Must Know

This is a collection of by-the-numbers facts that every sales and marketing professional needs to know offered as a white paper by SalesStaff.

SalesStaff with 54 cited sources
Form: PDF  White Paper
Length: 14 Pages
Download Link

Ten categories covered include:

1. Email marketing, 2. Social Media, 3. Facebook, 4. Twitter , 5. LinkedIn, 6. SEO, 7. Content Marketing, 8. Blogging , 9. Lead Generation , 10. Sales

Some stats that surprised me:

  • 89 Billion emails sent daily by workers
  • 13% of all leads were generated using email marketing
  • Personalized subject lines are 22% more likely to be opened
  • Top 5 cities for job openings with social media in the title: NYC,L.A., S.F., London, and Chicago
  • 47% of marketers say Facebook is overrated as a marketing platform
  • 71% of tweets are ignored
  • 23% of tweets generate a reply
  • Social media that is most successful generating leads:
      1. Linkedin 32%
      2. Feedburner 27%
      3. Twitter 16.5%
      4. Facebook  14%
      5. YouTube  5.5%
    • 33% if organic search clicks go to the first result
    • Organizational goals for B2B Content Marketing
    1. 79% Brand awareness
    2. 74% Customer Acquisition
    3. 71% lead generation
    4. 64% Customer Loyalty
    5. 64% Engagement
    6. 60% Website Traffic
    7. 45% lead management
    8. 43% Sales

    SLMA Note:  We think these priorities need to be turned upside down. 

    • Companies with more than 200 Blog articles have 5X the leads than those with 10 or fewer
    • 78% said their biggest challenge is generating more leads 35-50% of sales go to the vendor that responds to the prospect first.
    • 42% of sales reps feel they do not have the right info before making a sales call.

    Download from SalesStaff Link It is worth it!

    Bonus: Listen to SalesStaff CEO Dave Balzen on SLMA Radio How does Pay for Performance work in Lead Generation?


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