“Sales Lead Management is Corporate Wealth Management”
Bellingham, WA - - March 25, 2015 - - James W. Obermayer, founder of the Sales Lead Management Association, named Oct 12-16, 2015 as Sales Lead Management Week. Obermayer stated “Only the smartest companies with seasoned CMOs know that sales lead management is really corporate wealth management. They know that managing sales leads drives business growth, while NOT managing sales leads contributes to a needless loss of market share. Sales Lead Management Week is an opportunity for those who bring value to B2B and B2C companies with lead management tools to prove how they create wealth for their users.”
Participating in Sales Lead Management Week
This is traditionally a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries that discuss the importance of lead follow-up and ROI reporting for lead generation. “Managing inquiries,” Obermayer said, “is managing sales.” This is the eighth annual Sales Lead Management Week. This year the SLMA will host a variety of programs pertaining to sales lead management on its SLMALive Radio channel.
Why it matters!
“Managing leads,” Obermayer said, “is managing sales...NOT managing leads contributes to a needless loss of market share.”
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.
Levels of SLMA Sponsorship
There are four levels of sponsorship for the Sales Lead Management Association. Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.
The SLMALive Channel: Live Programming and Podcasts
The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 256 programs. Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.