“Sales Lead Management is Corporate Wealth Management”
Bellingham, WA - - March 25, 2015 - - James W. Obermayer, founder of the Sales Lead Management Association, named Oct 12-16, 2015 as Sales Lead Management Week. Obermayer stated “Only the smartest companies with seasoned CMOs know that sales lead management is really corporate wealth management. They know that managing sales leads drives business growth, while NOT managing sales leads contributes to a needless loss of market share. Sales Lead Management Week is an opportunity for those who bring value to B2B and B2C companies with lead management tools to prove how they create wealth for their users.”
Participating in Sales Lead Management Week
This is traditionally a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries that discuss the importance of lead follow-up and ROI reporting for lead generation. “Managing inquiries,” Obermayer said, “is managing sales.” This is the eighth annual Sales Lead Management Week. This year the SLMA will host a variety of programs pertaining to sales lead management on its SLMALive Radio channel.
Why it matters!
“Managing leads,” Obermayer said, “is managing sales...NOT managing leads contributes to a needless loss of market share.”