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Is low cost enough to save email as a low cost lead gen tool? SLMA Radio Replay

Sylvia Montgomery, Partner at Hinge Marketing tackles a tough question in this SLMA Radio replay about the efficiency of email marketing to generate leads. Email response rates continue to plunge, but many companies cling to it because of cost. Certainly garbage in and poor response out isn’t unusual.   Is it the database?  The Subject line?  The offer?  Sylvia digs deep and gives us some surprising and  interesting answers. 

About Sylvia Montgomery, CPSM SENIOR PARTNER-Hinge Marketing

A Senior Partner and the head of Hinge’s A/E/C practice. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20-year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements. She specializes in agile marketing for professional services firms, creating actionable, research-driven strategies tailored to helping businesses grow. A Starbucks aficionado, Sylvia credits her success to a top-secret formula involving caffeine and yoga. Sylvia came to Hinge from Bowman Consulting, one of the fastest-growing engineering firms in the Mid-Atlantic, where she was Director of Marketing. 

About Hinge Marketing

When it comes to choosing a marketing or branding firm, we don't envy you. There are more options out there than flies in a cow pasture. But if you want a firm that’s at home in your field and is familiar with the challenges you face, Hinge has a lot to offer that you simply won't find elsewhere in a single package: Professional Services Expertise As professional services specialists, we focus on just five market segments: Architecture / Engineering / Construction Accounting & Finance Consulting Government Contracting Technology.

http://www.hingemarketing.com/

 

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