SLMA Radio brings you the voices of industry leaders!
You Mon Tsang, CEO of Vocus joined Jim Obermayer on the SLMA Radio program to discuss why Vocus is a serious challenger to Eloqua’s and Marketo’s positions in the marketing automation space.
When Obermayer approached Vocus about the interview, their response was that they take exception to our title as Vocus representatives feel that they, and not Eloqua and Marketo, is the leader in the marketing automation space.
Mr. Tsang shared why their corporate history prior to launching their marketing automation tool set them up to be different as they don’t simply nurture leads but they create demand and then manage it. Their tool, known as “OutMarket” is more than traditional marketing automation (renamed in September) is a comprehensive suite that certainly is more about the complete funnel and not just the upper reaches.