Listen While You Work: Russell Kern: the Eight Pillars of Demand Generation for Revenue Acceleration
Russell Kern discusses the Eight Pillars of Demand Generation for Revenue Acceleration
Basically, Russell said, life isn’t so simple anymore for marketers. If they are going to create demand, the implied promise is that they will create revenue. Ah, the R Word that is unfamiliar to many marketers, at least in relation to their everyday work in marketing.
I don’t know about the book, but the preview is eye opening and so is the interview on SLMA Radio.